About us
FinishLine Live was started around a simple frustration: races matter, but accurate timing can feel expensive, technical, and out of reach for the events that hold communities together.
Alex is a former collegiate swimmer turned triathlete, which means he has spent plenty of time learning that seconds matter and race-day details have a way of becoming very loud. He brings the systems brain: RFID hardware, race-day operations, result workflows, and the calm insistence that timing should be accurate without making everyone panic.
Ashton is an ultra marathon runner, the kind of person who hears “long run” and somehow treats it like a normal Tuesday. He brings endurance, grit, and the runner’s-eye view of what a race should feel like: clear, fair, organized, and worth remembering.
Our belief
Professional RFID timing for events that need accuracy, live results, and a team that actually cares.
Tags, bib mapping, reader setup, timing capture, backup handling, results processing: handled.
Whether it is a first 5K or an ultra finish in the dark, every participant deserves a real result.
Bring us your race